Wednesday, November 26, 2008

Now that your website is on the internet for everyone to see you need to let them know it's out there. Here some easy ways to get the word out:

Update Your Business Card - Advertising

Your website is now an important part of your business identity and should be included in all your sales and marketing materials. Be sure and add your new web address to all your existing advertising sources. Every where you list your telephone number should also include your web address. This includes your business card, newspaper ads, yellow pages ad, directory listings and brochures.

Online Directories

There are hundreds of online directories for any industry you can think of. And a majority of them are free. Many search engine users use online directories as an alternate source of finding a local product or service. Post your business and web address on as many online directories as you can find. They are a great source of free advertising.

Send out a Post Card

Send out an announcement to your existing mailing list (customers and prospects) using a simple post card. This is a great way to get the word out and generate referrals.

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Search Engine Submission

If you've spent any time on the internet you know how important search engines are to find what ever it is you are looking for (ex: Google, AltaVista, Yahoo, etc.). How your website appears on any given search is dictated by so many variables. Optimally you want your site to be ranked as high as possible on the more popular search engines. Improving your search ranking has become an art form unto itself. The first step to improving your rank and increasing your chance of being found is submitting your website to the most popular search engines. Web Nibble recommends Traffic Blazer  ... an inexpensive way to submit your site to the most popular search engines all at once.